How to build a successful YouTube channel, essential guitar lessons for absolute beginners, and more
What if we told you that Marty Schwartz never actually aimed to become a YouTube guitar instructor? In this candid interview on the Gibson Gear Guide with one of the most popular guitar teachers of all time, we find out that Marty’s approach to music lessons was based on doing the exact opposite of what he was taught and that YouTube wasn’t even on his radar until one video started to gain traction online.
Watch as Marty explains his unconventional approach to teaching, how it has resonated with students all over the world, and get some advice on the importance of building connections with students to help them succeed at guitar, whether they’re sitting at a computer or sitting beside you.
We learn how bands such as Greta Van Fleet and The Struts learned to play the guitar by watching Marty’s YouTube channel and how the opportunities to play live with other musicians are something that Marty still enjoys after all these years.
We’ll also delve into the creation of Marty’s successful channel, uncovering his strategies for audience engagement and community building, his personal struggles with teaching, and how he overcame the urge to quit after years of tireless state-wide travel. Learn how this journey led to giving lessons online and how one video ignited the Marty Music channel, turning it into the incredible resource it is today.
For the eagle-eyed viewers out there, Marty also gives us a preview of a very special guitar and tells us of his love for Gibson and Epiphone ES models, inspired by his adoration of Back to the Future and Marty McFly.
Best of all, we are treated to a special segment for absolute beginner guitar players, with Schwartz providing essential tips and guidance for those just starting out on their guitar journey. If you want a backstage pass into the world of Marty Music, this is it.
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